New Directions for Marketing: Interactions and Partnerships

Moscow, November 15,16, 2007

Conference Proceedings

Conference Proceedings were finally published! This book is the first volume of research papers by NoE members. See table of contents (in Russian).

Bibliographical reference in Russian is: Развитие форм межфирменной кооперации: сети и взаимоотношения: докл. участников Сети мастерства [Текст] / Гос. ун-т - Высшая школа экономики; ф-т менеджмента. - М.: Изд. дом ГУ ВШЭ, 2008. - 294, [2]с. ISBN 978-5-7598-0651-6.

Translated and transliterated version: Development of interfirm cooperation forms: networks and relationships: papers by participants of the Network of excellence [Razvitiye form mezhfirmennoi kooperatsii: seti i vzaimootnosheniya: dokl. uchastnikov Seti masterstva] / State University - Higher School of Economics, Faculty of Management, Moscow, HSE Publishing House, 2008. 294, [2] pages. ISBN 978-5-7598-0651-6.

The full set of papers was distributed to participants on CDs.

All paper abstracts were published in the Conference Programme.

Selected papers in English

Veronika Tarnovskaya (Lund University, Sweden), Pervez N. Ghauri (Manchester Business School, UK), Ulf Elg (Lund University, Sweden) Market driving supplier strategy: IKEA’s global sourcing network in two developing markets

René Chester Goduscheit (University of Aalborg, Denmark) Networks and networks: Social network theory vs. the IMP tradition - A theoretical discussion (Published in the conference proceedings)