Research priorities
Our target research topics include:
1. Theoretical explanations of interfirm cooperation and networks
2. The impact of «network paradigm» on marketing theory and practice
3. Interaction perspective on marketing: the logics, the approaches, the main topics
4. Typologies of interfirm cooperation forms
5. Structure, interactions and relationships in interfirm networks
6. Development strategies of network organizations
7. Estimating efficiency of networks, interfirm cooperation forms, interaction marketing
8. Business processes of strategic relationship-oriented companies
9. Customer networks, ÑRM
10. Supplier networks
11. Distribution networks
12. Industrial specificities of relationship marketing
13. Industrial marketing
14. Information technologies and information support of firm interactions
15. Modeling networks
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