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About NoE Research priorities Expected results Contact information

Research priorities

Our target research topics include:

1. Theoretical explanations of interfirm cooperation and networks

2. The impact of «network paradigm» on marketing theory and practice

3. Interaction perspective on marketing: the logics, the approaches, the main topics

4. Typologies of interfirm cooperation forms

5. Structure, interactions and relationships in interfirm networks

6. Development strategies of network organizations

7. Estimating efficiency of networks, interfirm cooperation forms, interaction marketing

8. Business processes of strategic relationship-oriented companies

9. Customer networks, ÑRM

10. Supplier networks

11. Distribution networks

12. Industrial specificities of relationship marketing

13. Industrial marketing

14. Information technologies and information support of firm interactions

15. Modeling networks



Networks and relationships
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