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New Directions for Marketing: Interactions and Partnerships

Moscow, November 15,16, 2007

Higher School of Economics hosted Interntational Conference entitled 'New Directions for Marketing: Interactions and Partnerships'. The Conference has been a landmark event for the NoE, with research results presented in 40+ papers. More than 100 researchers and PhD and graduate students from Russia, Sweden, Denmark and UK, as well as Russian marketing journals' editors, gathered together to discuss scientific achievements.

The Conference started with a plenary, where HSE's vice-provost for education programmes Sergey Yu. Roschin and Faculty of Management Dean Azer G. Efendiev welcomed participants. Then followed welcome presentations by 'fathers and mothers' of marketing thought in Russia, including Boris A. Soloviev from Plekhanov Russian Economic Academy, Olga A. Tretyak and Igor V. Lipsitz, HSE, and by practitioners, including Russian Marketing Association's Chair Alexander A. Braverman and Amway Europe's Director Jan Stransky.

The main body of research were presented in two tracks under two titles: 'Marketing: interactions and partnerships' and 'Marketing theory and practice: development prospects'. Of particular interest were presentations by Marina Yu. Sheresheva, HSE, on new classification framework for interfirm networks, by Veronika Tarnovskaya (Lund Univ., Sweden) and Pervez Ghauri (Manchester business school) on IKEA's supply network strategy, and Julia F. Popova (Syktyvkar State Univ.) on chained interirm relationships in Russian food industry. Finally, the concluding roundtable was dedicated to discuss NoE's joint plans and research projects for the year 2008.

About HSE - Higher School of Economics, Moscow

State University - Higher School of Economics (HSE) was established in 1992 by initiative of Russian economists and government members, and gained University status in 1995. Today HSE is a leading Russian university in the field of Economics and Social Sciences. HSE academic partners are major European universities, such as Erasmus University Rotterdam, Sorbonne of Paris, and London School of Economics. HSE mission is to assist economic reforms in Russia through academic research and policy advice. HSE aims at transforming itself into internationally recognized research university through extension of R&D projects portfolio.

About Networks of excellence

Network of Excellence (NoE) are specific forms of virtual cooperation in research and education, designed to strengthen scientific and technological excellence on a particular research topic by integrating research projects and research groups at Russian and international level. Network of Excellence “Development of interfirm cooperation forms: networks and relationships” is a cooperation project, organized by HSE, aimed at strengthening Russian and international research on interfirm networks and partnerships.

See.: NoE leaflet



Networks and relationships
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